Campaign India Team
Nov 21, 2019

Weekend Wrap: 22 November

In the news: AAAI, Crocs, Digi Osmosis, Usha International, Taglr

Keerthy Suresh
Keerthy Suresh
AAAI invites digital agencies to be members
 
The Advertising Agencies Association of India (AAAI) has announced that membership is open to those working at digital agencies. Previously AAAI membership was only open to creative, media and full service agencies.  
 
The Digital Agency Forum focuses on areas such as account shift protocols, viewability standards and audience metrics, relationships with digital bodies, best practices, commercial norms, talent and training to begin with.
 
Priyanka Chopra Jonas for Crocs 
 
Crocs has announced Priyanka Chopra Jonas as a global brand ambassador for the 2020 'come as you are' campaign. Currently in its fourth year, the campaign is based on the company’s belief that everyone has a right to be comfortable in their own shoes. 
 
Digi Osmosis wins Femina Flaunt Studio Salon's digital 
 
Bennett, Coleman & Co. recently forayed into beauty services with the launch of its first Femina Flaunt Studio Salon in Mumbai. The company has now announced the appointment of Digi Osmosis to handle its digital mandate. 
 
Keerthy Suresh for Usha International
 
Usha International has announced Keerthy Suresh as its brand ambassador across sewing machines, appliances, and fans. Suresh had won the National Film Award in 2018. 
 
Taglr unveils ShopperAds
 
Taglr, a search engine for shoppers has formally announced the launch of ShopperAds, a
digital advertising product designed for brick and mortar stores as well as e-commerce businesses that delivers streamlined and qualified traffic. The new platform addresses the major challenge of growing costs of customer acquisition and dwindling per customer spends by optimizing the purchase intent with specific and accurate information regarding the products.

 

Source:
Campaign India

Related Articles

Just Published

Premium
FoxyMoron bags Huawei's digital mandate
Premium
11 minutes ago

FoxyMoron bags Huawei's digital mandate

The agency's Gurugram office will handle the account

Premium
Ogilvy edges Mindshare as top titan in AOY Apac Network awards
Premium
19 minutes ago

Ogilvy edges Mindshare as top titan in AOY Apac ...

Media agencies UM and Mediacom split top APAC employee awards with a pair each.

Premium
Marquees 2019: Winners announced
Premium
35 minutes ago

Marquees 2019: Winners announced

Sector winners include Maruti Suzuki, Bajaj Auto, Bharti Airtel, Samsung, HDFC Bank, Xiaomi, Maggi, Bru, Harpic, Clinic Plus and Amazon

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
46 minutes ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India