Weekend Wrap: 22 November

In the news: AAAI, Crocs, Digi Osmosis, Usha International, Taglr

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AAAI invites digital agencies to be members

The Advertising Agencies Association of India (AAAI) has announced that membership is open to those working at digital agencies. Previously AAAI membership was only open to creative, media and full service agencies.

The Digital Agency Forum focuses on areas such as account shift protocols, viewability standards and audience metrics, relationships with digital bodies, best practices, commercial norms, talent and training to begin with.

Priyanka Chopra Jonas for Crocs

Crocs has announced Priyanka Chopra Jonas as a global brand ambassador for the 2020 'come as you are' campaign. Currently in its fourth year, the campaign is based on the company’s belief that everyone has a right to be comfortable in their own shoes.

Digi Osmosis wins Femina Flaunt Studio Salon's digital

Bennett, Coleman & Co. recently forayed into beauty services with the launch of its first Femina Flaunt Studio Salon in Mumbai. The company has now announced the appointment of Digi Osmosis to handle its digital mandate.

Keerthy Suresh for Usha International

Usha International has announced Keerthy Suresh as its brand ambassador across sewing machines, appliances, and fans. Suresh had won the National Film Award in 2018.

Taglr unveils ShopperAds

Taglr, a search engine for shoppers has formally announced the launch of ShopperAds, a

digital advertising product designed for brick and mortar stores as well as e-commerce businesses that delivers streamlined and qualified traffic. The new platform addresses the major challenge of growing costs of customer acquisition and dwindling per customer spends by optimizing the purchase intent with specific and accurate information regarding the products.

Source:

Campaign India