Weekend Wrap: 2 September 2016

In the news: Asymmetrique, Dell, Ditto TV, Fever FM, MTV, Percept One, Span Communications

Sep 02, 2016 04:49:00 AM | Article | Campaign India Team

Asymmetrique bags Nordusk LEDs
Asymmetrique, which bills itself as 'a branding, marketing, and advertising solutions agency', has bagged the brand building mandate for Kolkata-based Nordusk LED. An official statement informed that the agency's responsibilities will cover ATL, BTL, digital, media strategy and channel loyalty solutions across India.
Dell Campus Diaries returns
MTV and Dell have partnered again to roll out ‘Dell Campus Diaries by MTV’. This is the fourth edition of the initiative that allows youngsters across more than 300 colleges to showcase talent and collaborate with peers.
dittoTV’s new campaign
dittoTV has rolled out a new campaign themed ‘Aapka Chalta Phirta TV’. The campaign has been conceptualised by (Radio) Mirchi’s Creative Services team. The campaign comprised an on-ground activity where a character called ‘TVji’ approached unsuspecting people at bus stands and colleges to play live TV for them. 
Fever FM expands to Hyderabad, UP
Fever FM has rolled out a station in Hyderabad and positioned itself as the ‘Baap of Bollywood’ in the Telangana capital. The network from HT Media is also launching new stations in Uttar Pradesh, in Aligarh, Allahabad, Bareilly and Gorakhpur. In UP, Fever FM will be the ‘Maha Radio’.
Percept One appointments
Percept One has appointed Sandeep Chhabria as creative head, events and activation. His appointment was effective 16 August 2016. Chhabria’s mandate spans Percept Ice, Percept Activ and Percept Profile. His career includes stints at NDTV Media, Balaji Telefilms, Gitanjali Lifestyle, Carving Dreams Live and Seventy Event Media Group.
Meanwhile, Nikhil Pavithran has been appointed as VP and regional head (West) for Percept Profile, the PR business. The appointment was effective 2 August 2016. In a career spanning 14 years, he has worked with Eulogy Media, Clea PR, Avian Media, and Fluid Media & Art Labs. 
Span Communications bags ‘Invest Odisha’
Span Communications has bagged the creative mandate for ‘Invest Odisha’ following a multi-agency pitch. ‘Invest Odisha’ aims to promote the state as an ideal investment destination.