Campaign India Team
Aug 01, 2019

Weekend Wrap: 2 August

In the news: Adfactors, Alburt Media, ALTBalaji, Buzzinga Digital, Grafdoer and Zee5

Weekend Wrap: 2 August
Boby Kurian joins Adfactors
 
Boby Kurian, former national corporate editor, The Times of India, has joined Adfactors PR as SVP, strategic communications group (SCG). He will be based in the firm’s Bengaluru office. In a career spanning two decades, he has also worked with VCCircle, The Economic Times, and The Hindu Business Line.
 
Alburt Media bags BasicFirst 
 
Alburt Media has bagged the media mandate of BasicFirst post a multi-agency pitch. BasicFirst as an ed-tech start up that looks to make quality education available in the remotest locations of India.
 
ALTBalaji and Zee5 tie up
 
ZEE5 and ALTBalaji have collaborated to co-create original content which will only be available on both platforms. This association will see the two OTT players co-marketing to serve the viewer better and resulting in improved monetisation for both. 
 
Buzzinga Digital wins Khazana Jewellery's digital mandate 
 
Khazana Jewellery has awarded its digital mandate to Buzzinga Digital. Khazana Jewellery has more than 50 outlets spread across South India and the Middle East.
 
Grafdoer gets Karishma Sharma as brand ambassador
 
Bath, sanitary and kitchenware brand Grafdoer has appointed actor Karishma Sharma as its brand ambassador. The brand was launched in India in 2019, under the parent company VMS Bathware.
Source:
Campaign India

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