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Adidas
Airtel
AMFI
Amit Enterprises
Apollo Tyres
Aviva Life Insurance
Band Aid
Boost
Britannia Milk Bikis
Castrol
Colgate
Fiat Palio
Luminous
Gillette
IDBI Federal Life
Jaypee Cements
Mastercard
MRF Tyres
NECC
Pepsi
Polio
Reynolds
Rorito
Royal Bank of Scotland
Sony Pictures Network
Toshiba
TVS Victor
Ujala Supreme
Visa
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
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