Weekend fun: TNT Belgium's viral ad campaign

Just when you thought you knew how to create "drama" to lure a consumer to a product through advertising, TNT showed you something that completely leaves you wide-mouthed in awe of the idea itself.

Watch the video to know what exactly is the brouhaha all about. (The story continues below)

This should have provided you with ample amount of creative juices to last for the weekend, isn't it? Have a happy weekend.

Credits:

Client: TNT Belgium
Agency: Duval Guillaume Modem, Belgium
Account team: Jana Vervoort, Marc Wellens
Creative directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art director: Ad Van Ongeval
Agency producer: Marc Van Buggenhout
Production house: Czar
Director: Koen Mortier
Executive producer: Eurydice Gysel
Producer: Matthias Schellens, Birgit D’Hont
Director of photography: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound design: Senjan Jansen
Post production: Nozon