Bipin Pandit, COO,The Advertising Club plans to unveil his book, ‘Khumaar’ on 19 April 2013. We spoke to Pandit to get more information on the book and the idea behind him launching the book.
What’s the idea behind the name of the book?
The name of the book is the same as the musical nights, I host - ‘Khumaar’. This means intoxication and I am talking about musical intoxication. I always wanted to release a book, which would be either on cricket or music.
What inspired you to write Khumaar?
As I started doing musical shows, I saw lots of MDs and CEOs in attendance. This was a great passion of mine and hence I thought of launching a book on music. I gave media, marketing and advertising industry a brief to write about their favourite playback singer, music director or lyricist. I have lived this project for a year now. A lot of work was required for this project and I would like to thank Mitrajeet, president and publisher, Chitralekha for being a great help. The pictures published in the book won’t be available anywhere else.
What were the challenges?
The big challenge was identifying the right people from the media, marketing and advertising industry to write and picking the right advertisers. I managed to collect 37 responses for the book.
Which brands have advertised?
I would like to thank all my advertisers - Mindshare, Arun Tyagi, Lenovo, Vodafone, Pidilite, Marico, Movies Now, Zoom, Chitralekha, Network18 Publishing, Nirlai, L&T General Insurance, V School, Randhawa and Randhawa, Windspree Distributors and Colors.