Weekend fun (2): Media agencies gear up for ‘Dumb Charades’

Sony Max rolls out ‘No Talkies’, a platform for media agencies to go head to head against each other

Sep 05, 2013 09:47:00 PM | Article | Campaign India Team

Multi Screen Media’s hindi movie channel Max has announced ‘No Talkies’, an initiative targeting media agencies in Mumbai, Delhi and Bengaluru.

Through ‘No Talkies’, three-member teams from media agencies will play ‘Dumb Charades’ against each other. Registrations for the event are open on the microsite (notalkies.sonymax.tv).

The activity will take place in Delhi (18 September), Bengaluru (19 September) and Mumbai (25 September).

Max is currently engaged in putting up posters, tent cards and desktop pop ups at media agencies, with customised hoardings outside some of them, to promote the property.

Vaishali Sharma, VP-marketing, Max, said, “At Max we recognise that the passion for Hindi movies percolates to almost everyone and ‘No Talkies’ is an initiative specially designed to bring out this very deewangi. Aimed at all the media agencies across Mumbai, Delhi and Bangalore, this activity has been conceptualised to draw in the movie buffs who have a little bit of movies madness embedded in their daily lives. ‘No Talkies’ is bound to be an epic battle of the movie lovers to prove their mettle as the ultimate Hindi movie fan.”

Rohit Gupta, president, Max, added, “We share a very special relationship with media agencies who have always supported us. ‘No Talkies’ is an initiative to bring agencies together to feel the magic of movies as we do. It is a fabulous opportunity for the numerous media agencies to gather under one roof to enjoy, fraternise and discover a little of bit deewangi in one another.”