Mattel Toys India has appointed Weber Shandwick to handle its integrated communications business following a multi-agency pitch. The agency will handle Mattel Toys' portfolio of brands across corporate reputation management, media relations, creatives, social and digital marketing communications.
Lokesh Kataria, head – marketing, Mattel Toys (India) said “India is a growing market for Mattel and our consumers and shoppers both are unique here compared to any other market around the globe. With changing media consumption habits and evolving consumer trends, we were on lookout for a partner who can work with us for effective, engaging and immersive communication to Indian audience, especially millennial moms. Weber’s strategy to address this growing audience stood out amongst the other agencies that participated in the pitch process. We are excited to build campaigns with Weber Shandwick that aredriven by advocacy, brand communications and conversation management through creative content. We look forward to working with Weber Shandwick to drive and expand our presence and own the thought leadership positioning India.”
Valerie Pinto, CEO, Weber Shandwick India said “We are honoured and delighted that Mattel Toys has chosen us as partners to further their business objectives. Our content first approach with the integration of digital has paid off big dividends and has been appreciated by our clients. This partnership is testament to the strength of our network and integrated media capabilities, and we are confident that we will drive the desired impact and outcomes for Mattel Toys.”
Mattel Toys has brands such as Barbie, Fisher Price and Hot Wheels among others.