VMLY&R announces tie up with Shopmatic

Partnership aims to help the agency deliver an end-to-end commerce solution to clients

Oct 14, 2021 04:53:00 AM | Article | Campaign India Team

VMLY&R has announced an exclusive partnership with e-commerce platform Shopmatic.

The partnership will see the creation of a co-branded commerce platform which will be a channel-neutral commerce solution for WPP’s client partners.

This will help VMLY&R deliver an end-to-end commerce solution to clients, from commercial growth consulting to completing actual transaction and last mile logistics.
According to a statement from the agency, VMLY&R plans to roll out solution stacks on the platform that span from social through to rural commerce, with general trade commerce on-boarding by the end of the year.

Anurag Avula, co-founder and CEO, Shopmatic, said, "The partnership with VMLY&R gives us access to the world’s largest companies, such as Unilever, Kraft Heinz, Ford and Swaraj Tractors, and more importantly, comes with VMLY&R’s ability to drive volume and value through our co-branded platform.”

Hari Ramanathan, chief strategy and transformation officer, VMLY&R Asia, said, “Partnering with Shopmatic allows us to move clients to very margin-friendly direct-to-consumer and third-party models. Combined with our existing growth-hacking solution for marketplaces, we can co-own commercial outcomes with brand owners, rather than simply selling our products and services. With Shopmatic, we are entering a new era for commerce partnerships with clients.”
Beth Ann Kaminkow, global CEO, VMLY&R Commerce and CEO, VMLY&R New York, said, “We work every day to build unifying client strategies around commerce, to drive both brand equity and conversion. With Shopmatic’s diverse commerce platforms, be it chat, social, webstores or marketplaces, we can now offer our clients solutions in all the places their customers are, not only streamlining the experience, but improving every interaction a customer has with our clients’ brands.”

The platform is expected to be rolled out in India by the end of the year followed by a global launch shortly after.