VMLY&R has announced an exclusive partnership with e-commerce platform Shopmatic.
The partnership will see the creation of a co-branded commerce platform which will be a channel-neutral commerce solution for WPP’s client partners.
Anurag Avula, co-founder and CEO, Shopmatic, said, "The partnership with VMLY&R gives us access to the world’s largest companies, such as Unilever, Kraft Heinz, Ford and Swaraj Tractors, and more importantly, comes with VMLY&R’s ability to drive volume and value through our co-branded platform.”
Hari Ramanathan, chief strategy and transformation officer, VMLY&R Asia, said, “Partnering with Shopmatic allows us to move clients to very margin-friendly direct-to-consumer and third-party models. Combined with our existing growth-hacking solution for marketplaces, we can co-own commercial outcomes with brand owners, rather than simply selling our products and services. With Shopmatic, we are entering a new era for commerce partnerships with clients.”
The platform is expected to be rolled out in India by the end of the year followed by a global launch shortly after.