Dentsu Aegis Network media agency Vizeum has announced that it has won the media duties of Warner Bros Pictures India.
The AoR was chosen after a multi-agency pitch carried out over a six months, informed an agency statement. It added that the first release from the stable Vizeum worked on post winning the account was The Conjuring 2, which hit screens earlier in June. The studio has 15 theatrical releases lined up for 2016.
Shripad Kulkarni, MD, Vizeum India, said, “We are delighted with this win. We look forward to our partnership with Warner Bros Pictures. We are confident that we will add tremendous value to the theatrical marketing of their movies.”
He added, “Vizeum’s philosophy of focusing on ‘simple strategy to address client’s business objective, activating it brilliantly’ guided our audience connection approach. Our media solutions will singularly aim at delivering box office success, by seamlessly integrating offline and online efforts around one PR-able idea.”
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