Vizeum expands mandate with Srei

Vizeum has bagged the media duties for infrastructure finance company Srei's corporate brand. The account was won following a multi-agency pitch. Vizeum already handles the media mandate for Srei’s Non Convertible Debentures (NCD) service.
 

Sugato Banerji, head – brand and corporatecCommunications, Srei, said, “We are happy to increase the portfolio of Vizeum as our media agency partner. We are confident that with their proven approach of creating solutions with the business constraints in mind, they will bring substantial value to our corporate brand.”
 

Shripad Kulkarni, managing director, Vizeum India, said, “It’s very satisfying to see Srei reaffirming their confidence in our solution-based approach by awarding further responsibilities. We were managing the media duties of Srei's NCD product for the past two years and the excellent work put in by the team is one of the key reasons behind this.”
 

Samarjit Rajkumar, executive vice president, Vizeum India, added, “Our clients have always been our ambassadors. Srei invited us on strong client recommendation and now we look forward to delivering communication solutions that address the client’s business challenges in India."

The business will be handled by the agency's Mumbai office.