Campaign India Team
Sep 06, 2008

Vipin Dhyani signs out of Everest Brand Solutions

Vipin Dhyani, creative director, Everest Brand Solutions, has put in his papers. He is currently serving his notice period at the agency. At Everest, Dhyani handled all the products under brand Parle. These include Hide 'n' Seek, Milano, Musst Bites and Monaco. 

Vipin Dhyani signs out of Everest Brand Solutions

Vipin Dhyani, creative director, Everest Brand Solutions, has put in his papers. He is currently serving his notice period at the agency. At Everest, Dhyani handled all the products under brand Parle. These include Hide 'n' Seek, Milano, Musst Bites and Monaco. 

When asked about his reasons for quitting Everest, Dhyani told Campaign India, "I've been handling all Parle brands since I've joined Everest. Since last year, I've been receiving good offers from feature filmmakers (for screenplays and lyrics) I've been thinking of moving for about a year now, since handling both, feature films and ad films together started becoming difficult."

Asked whether he would be turning to features fulltime henceforth, Dhyani says, "Advertising has always been my first love, and it always will be. However, I'm all for experimentation, and I've found that writing lyrics for films is slightly easier than writing screenplays and dialogues, which take up a lot of time."
A graduate from IMC, Dhyani joined ad agency Madhyam in 1999. Madhyam later was taken over by Publicis, to become Publicis Madhyam, and Dhyani then decided to bid goodbye to the agency after a few months. After that, he's had stints with Rediffusion and Lintas Mumbai, where he spent three years. From Lintas, he moved on to Grey, and then became creative director at Mudra. Dhyani joined Everest as creative director, and has been with the agency for exactly one year and one month.

In the ten years Dhyani has spent in advertising, he has handled a variety of brands such as Maruti Suzuki,  Fuji, Breeze, Lifebuoy, Active Wheel, Ambuja Cement, Bayer, Medimix, Parle, Recova, Krack Cream, Livon and Dermicool among others.

Source:
Campaign India
Tags

Related Articles

Just Published

8 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

12 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

14 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

15 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.