Vijay Subramaniam launches 29SeptemberWorks

Vijay Subramaniam, former director and head of content, Amazon Prime Video, has announced the launch of his content incubator.

 

Called ‘29SeptemberWorks’, the venture aims to develop, curate, finance and produce multi-platform content for the Indian market, with a focus on the Southern Indian region.

 

The company is already underway with its first slate that features films in Malayalam and Tamil and series in Tamil and Kannada. 

 

Subramaniam said, “Indian content is at its tipping point. On one side is a massive and entertainment-hungry population and on the other side is some of the finest content creating minds that the world has seen. 29SeptemberWorks is slated to be a new-age entertainment company that will leverage the best of these two worlds to empower and enable storytellers, especially from the South of India, both in front and behind the camera, to take their craft pan-India and to the world. I hope to leverage my experience in building partnerships with progressive minds and entities and coupled with my personal understanding of the diverse Indian market, the ambition is to build a strong, sustainable bridge between creators and customers and in doing so, expand the canvas of our stories in every respect, creatively and commercially. I am delighted that 29SeptemberWorks has met with such an enthusiastic response in its launch stage itself."

 

The venture is headquartered in Bengaluru with a presence in Chennai and Kochi.

 

Subramaniam has also worked with Star Network, MTV Networks and Disney India.