Viacom18 bags the broadcast rights for the 2024 Olympics

Also gets the non-exclusive rights for the Winter Youth Olympic Games

Dec 21, 2022 03:07:00 PM | Article | Campaign India Team

The International Olympic Committee (IOC) has announced that Viacom18 Media has secured the exclusive media rights to broadcast the 2024 Paris Olympic Games.
 
The network has also earned the non-exclusive rights to broadcast the Winter Youth Olympic Games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
 
Through the agreement, Viacom18 will provide multi-platform coverage of the Games, and ensure free-to-air television coverage within the region.
 
Thomas Bach, president, IOC, said, “Fans across India and the Subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18. As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values."
 
Anil Jayaraj, CEO, Viacom18 Sports, said, “The Olympic movement is getting stronger in India, buoyed by tremendous medal-winning performances by Indian athletes and their inspiring stories, a growing sporting culture and an exponentially increased access to top-level content for millions of Indian sporting fans on their devices. We are delighted that we can present live Olympics content to each and every Indian through our multiple platforms, and are proud to showcase the ultimate pursuit of sporting excellence all athletes embark upon to achieve the peak of sporting glory at Paris 2024.”