Vizeum India has been appointed as the media AoR for VGP Universal Kingdom, a Chennai-based family amusement park. The account will be handled out of the agency’s Chennai office. There was no multi-agency pitch.
VGP Ravidas, managing director, VGP Universal Kingdom, said, “Fun is a serious business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum.”
S Yesudas, managing director - Indian Subcontinent, Vizeum, commented, “We are grateful to the VGP Universal Kingdom management for finding a partner in Vizeum. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of Subhas Warrier, VP, Vizeum, South.”