Prodigious, the advertising production house under the Publicis Groupe has announced the appointment of Varun Shah as head and SVP.
Shah was previously executive producer at Dharma 2.0.
Saurabh Varma, CEO, Publicis Communications, said, “In just over 20 months, Prodigious has grown to become India’s largest advertising production house. This means an exponential increase in the volume of work. We wanted to bring someone on-board who could help lead Prodigious along with Chahna, who has done a commendable job. We found Varun to be the perfect fit. I have complete faith in Chahna and Varun to take Prodigious to even greater heights. I welcome Varun to the Publicis Groupe family and wish both Chahna and Varun the very best.”
Shah said, “Being in the film and ad film business for over 12-years, I knew this was the right time to join the advertising industry which is going to go through a tumultuous change. We’re already seeing the shift, when you compare films that were produced 5 years ago with today’s films. We’re seeing bolder films and various formats we’re experimenting with. I’m excited to join the team at Prodigious, who have led this change from the front and created some incredible work for an envious set of brands. I’m especially looking forward to working with the talented team here, and keeping up the momentum”
Prior to Dharma, Shah was a producer at Love & Faith Films.