Vaani Kapoor to endorse Lotus Make-Up

Lotus Make-Up has appointed actor Vaani Kapoor as brand ambassador for its natural makeup products. Kapoor's contract is for two years.

 

Kapoor features in a brand campaign which is spread across digital, OTT, OOH, social media, and at multiplexes across India.

 

Nitin Passi, chairperson and managing director, Lotus Herbals, said, “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment towards clean and non-toxic beauty. We launched Lotus Make-Up in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for makeup products that provide safety, efficacy and ethical practices. The high-performance product offerings from Lotus makeup tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime."