Campaign India Team
Oct 03, 2016

Unmetric Engagement Meter: Twitter top 20 week ending 24 September

Posts from Ticket New, Universal Music India, ShopClues, Rolling Stone India and Avon make up the top five in terms of retweets

Unmetric Engagement Meter: Twitter top 20 week ending 24 September
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  
 
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, in the week from 18 to 25 September 2016.
 
Ticket New
Retweet Count:  825
Favourite Count: 625
 
U Music India
Retweet Count:  623
Favourite Count: 776
 
ShopClues
Retweet Count:  596
Favourite Count: 291
 
Rolling Stone India
Retweet Count:  508
Favourite Count: 1,448
 
Avon India
Retweet Count:  493
Favourite Count: 241
 
Elsevier India
Retweet Count:  405
Favourite Count: 353
 
Fiat India
Retweet Count:  343
Favourite Count: 436
 
Angel Broking India
Retweet Count:  314
Favourite Count: 161
 
ShopClues
Retweet Count: 284
Favourite Count: 196
 
Flipkart Stories
Retweet Count:  283
Favourite Count: 240
 
Angel Broking India
Retweet Count:  268
Favourite Count: 203
 
Angel Broking India
Retweet Count:  267
Favourite Count: 193
 
Angel Broking India
Retweet Count:  255
Favourite Count: 93
 
Angel Broking India
Retweet Count:  246
Favourite Count: 182
 
Avon India
Retweet Count: 232
Favourite Count: 154
 
Angel Broking India
Retweet Count:  228
Favourite Count: 171
 
Mahindra KUV100
Retweet Count: 223
Favourite Count: 559
 
Adani Online
Retweet Count: 222
Favourite Count: 540
 
JSPL Corporate
Retweet Count: 219
Favourite Count: 95
 
nearbuy
Retweet Count: 207
Favourite Count: 163
 
Below are the most popular hashtags used by Indian brands, in terms of the number of times a user has used the hashtag AND @-mentioned the brand in a tweet.
 
hashtag brand_Count User_Count Associated Brand
motoe3onflipkart 22 33738 Flipkart
motoe3power 73 19580 Motorola
arqonair 14 9240 Angel Broking
mizunojabonglaunch 17 7893 Jabong
bmscontest 66 7831 bookmyshow
studentoftheday 58 6637 ICICI Bank
40yearsofreimagination 17 5831 Acer
100fabhotels 209 5727 FabHotels
bigbilliondaysareback 7 4742 Flipkart
telenortuesday 28 4253 Telenor
 
 
 
 

 

 

Source:
Campaign India