Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 January.
Exide Life Insurance
Shares: 30,492
Likes: 95,842
Hyundai
Shares: 18,500
Likes: 26,699
Marks and Spencer India
Shares: 5,733
Likes: 44,618
Caratlane.com
Shares: 2,048
Likes: 2,03,560
Merino Laminates
Shares: 1,815
Likes: 716
CEAT Tyres
Shares: 1,408
Likes: 20,580
Honor India
Shares: 1,190
Likes: 61,346
ICICI Pru Life
Shares: 977
Likes: 2,730
PaisaBazaar.com
Shares: 930
Likes: 7,546
House of Hiranandani
Shares: 841
Likes: 347
Mutual Funds Sahi Hai
Shares: 789
Likes: 4,552
Vodafone Zoozoos
Shares: 632
Likes: 7,99,655
Radius Developers
Shares: 622
Likes: 4,718
Durex India
Shares: 621
Likes: 91,334
Domino's Pizza
Shares: 572
Likes: 3,02,538
Alpenliebe Juzt Jelly
Shares: 564
Likes: 25,250
The Serai
Shares: 562
Likes: 1,492
Honda Cars India
Shares: 527
Likes: 77,251
Axis Mutual Fund
Shares: 471
Likes: 3,213
Videocon d2h
Shares: 402
Likes: 73,087
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