Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1 to 10 August 2017.
Vodafone Zoozoos
Shares: 65,722
Likes: 6,05,062
MyNykaa
Shares: 20,751
Likes: 1,11,927
Go Air
Shares: 18,057
Likes: 1,68,270
WeddingSutra
Shares: 16,397
Likes: 57,336
Hero MotoCorp
Shares: 11,949
Likes: 2,39,490
Fortis Healthcare new
Shares: 10,959
Likes: 47,397
Micromax Mobile
Shares: 10,125
Likes: 92,925
Jaago Re
Shares: 9,686
Likes: 1,23,311
Cadbury Dairy Milk India
Shares: 6,132
Likes: 14,54,025
Paytm
Shares: 5,680
Likes: 92,696
Jeep India
Shares: 4,068
Likes: 25,730
Exide Life Insurance
Shares: 3,315
Likes: 26,777
Manforce Condoms
Shares: 2,510
Likes: 3,276
Kajaria Ceramics Limited
Shares: 2,262
Likes: 33,299
Cadbury Dairy Milk India
Shares: 1,546
Likes: 2,58,226
Godrej No1
Shares: 1,497
Likes: 7,496
Olacabs
Shares: 1,341
Likes: 56,582
Skybags
Shares: 1,333
Likes: 36,482
Airbnb
Shares: 1,139
Likes: 11,867
Livon
Shares: 972
Likes: 482,44
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