UK invites India to enter the 2010 IPA Effectiveness Awards

The 2010 Institute of Practitioners in Advertising's Effectiveness Awards is keen to receive entries from India.

Single entrants have to submit a maximum 4,000 word case history, whilst for first time papers which are jointly entered (between creative and media agency, for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. Each case study entered needs to demonstrate the payback of marketing communications ideas in any communications channel.

‘Best Short-Term Effect’ prize has been newly constituted and will be awarded to the paper that demonstrates the best payback within 12 months of commencement of activity. Other special prizes to be awarded this year include: ‘Best Multi-channel’ paper; ‘Best International’ (single non-UK market or multimarket), ‘Best Media’ as well as ‘Best New Learning’, ‘Dedication to Effectiveness’ and the ‘Effectiveness Company of the Year’.

Talking about the awards, David Golding, founding partner, Adam & Eve London, and Convenor of Judges for the 2010 IPA Effectiveness Awards said, “The IPA Effectiveness Awards remain the leading global proving ground for the commercial value generated by great communications thinking. Recent trends in channel development, customer engagement and participation means that we hope the 2010 awards will be a showcase for the power of fresh creative and media thinking. As creative ideas and channels are increasingly joined-up, this year the awards are even better placed to encourage multi-agency entries. As we pass into the new decade we are looking forward to an IPA Effectiveness Awards year that heralds the new era in effective communications.”

The closing date for pre-registration of entries is the 29th January 2010, with the final date for submission Friday 23rd April 2010. The shortlist will be announced next September.

For more details, visit the website.