UK invites India to enter the 2010 IPA Effectiveness Awards

The 2010 Institute of Practitioners in Advertising's Effectiveness Awards is keen to receive entries from India.Single entrants have to submit a maximum 4,000 word case history, whilst for first time papers which are jointly entered (between creative and media agency, for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. Each case study entered needs to demonstrate the payback of marketing communications ideas in any communications channel.