Gozoop has won the integrated digital mandate for gadget brand U&I following a multi-agency pitch.
The agency will advise on social media strategies for the brand, the media mandate for the brand’s online presence, PR and influencer marketing.
Meet Vij, CEO, U&I, said, “Gozoop as an organisation appealed to us because we identified with their core values. The digital-first approach of the organisation will help us break barriers together. We are excited to begin this journey.”
Ahmed Aftab Naqvi, CEO and co-founder, Gozoop, said, “With an integrated mandate, we are in a unique position to delight and engage the audience of U&I at various levels through an effective mix of service offerings. I see this as a key strategy for D2C brands looking to #BreakTheBox and are looking forward to leveraging it to help U&I win in this new world”
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