Turner has made two key appointments for its theatre division. Jiggy George, executive director, Cartoon Network Enterprises, South Asia, has been given additional charge to set up the theatrical division. Chitra Subramaniam (pictured) has joined Turner India as director, features, for the theatrical division and will work closely with George.
George will be responsible for all aspects of the theatrical business including production, marketing, distribution, licensing and merchandising and ancillary functions. He will develop the core resource team and formulate strategic partnerships with studios and distributors for the business venture. He will continue to drive the licensing and merchandising strategies for Cartoon Network and POGO in India.
Subramaniam will be responsible for developing theatrical films on both animation and live action format. Her mandate will be to create a talent pool and manage co-production and marketing of the theatrical projects. Prior to Turner, she has worked with Studio 18, Percept and also had her stint with film makers such as the late Jhamu Sugandh, Sanjay Leela Bhansali.and Ram Gopal Varma. Some of the productions she was involved in include Hanuman 1, Malamaal Weekly, Corporate, Naach and Darna Zaroori Hai.
Monica Tata, vice president and deputy general manager – Entertainment Networks, South Asia, Turner International India, said, "Our theatrical venture is an extension of Cartoon Network and POGO's long standing vision to embed themselves into the lifestyle of Indian kids. By introducing content on the big screen into the mix, we now offer kids' entertainment across another platform. We are very happy that Jiggy, with his rich industry experience, inspiring vision and relentless drive will lead this division catapulting Turner into the theatrical business."