Campaign India Team
Mar 15, 2014

Things They Like: Monica Tata

The MD of HBO India on being a wedge heels person, her Asus laptop, and Louis Vuitton, Prada and Bvlgari bags

Things They Like: Monica Tata
Monica Tata ‘has been bitten by the Apple’ recently. While Apple’s interface makes it a ‘must have’,  she uses an Asus laptop at work for its touch screen, sleek design and interface.
She is fond of clothes and takes a lot of interest in putting things together, mixing and matching, down to matching shoes, bags and jewellery. While she is mostly seen in Indian attire, within that, she prefers Salwar Kameez, or sometimes western formals, at work. At industry events though, she is seen in sarees. “They are very elegant and they accentuate the Indian woman persona,” she explains. Parties are where she likes dressing differently.She enjoys wearing comfortable, funky stuff to simple to edgy and everything in between. She isn’t loyal to any brand in particular - it has more to do with what looks good on her. They could be branded products or simply picked up from a street shop, exhibition or a flea market. But brands she is fond of are Cache, White House Black Market, Forever 21 and Bebe. For her Indo-Western fusion clothing, she prefers Malini Ramani and creations of her designer friend Jinal. She also likes Fab India for its comfort and ‘great fabric’. In denims, its Calvin Klein and Diesel.
Tata is a huge fan of bags and enjoys having a good-looking bag on her shoulder. She owns bags from Louis Vuitton, Prada and Bvlgari. Among shoes, she is a wedge heels person. “I was big on stilettos earlier, but few years back I shifted to wedge heels. I look for more comfort and design combination, which is an oxymoron actually,” she adds. For casual wear, she prefers watches from Fossil and for the formal look she has Omega and Cartier. Tata likes flowery happy fragrances for the day (soft and sweet) and for evenings, she prefers something strong. Her favoutire perfume brands are YSL and Bvlgari.
The lady drives a BMW 5 series, has a Mercedes ML 450 in her garage and wishes to own Lexus or Land Rover some day. The Kawasaki 650cc Ninja in the garage? It’s the husband’s.
This article first appeared in Campaign India's magazine dated 20 September 2013.
Campaign India

Related Articles

Just Published

3 hours ago

CenturyPly appoints Wunderman Thompson for ...

Account won post a multi-agency pitch

15 hours ago

Debate: The epitaph of classical advertising ...

Roshan Abbas and Swapan Seth debated on the topic in the second edition of The Advertising Club's 'vice and versa' series

16 hours ago

Head & Shoulders gets Ranveer Singh to rap for a ...

Disha Patani and Sara Ali Khan are also part of the campaign conceptualised by Autumn Grey and Madison PR

2 days ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here