Campaign India Team
Jul 13, 2015

Triton bags Gingercrush.com's creative mandate

To-be-launched customised merchandise portal account won following multi-agency pitch

Triton bags Gingercrush.com's creative mandate
Triton Communications has bagged the creative mandate of Gingercrush.com, a soon-to-be-launched e-commerce venture offering customised merchandise like T-shirts, mugs and mobile covers. The account was won following a multi-agency pitch.
 
The mandate for the agency is to position and develop a brand identity for the brand. The account will be handled by the agency's Mumbai office.
 
Rajvi Makol, founder and CEO, Gingercrush.com, said, "We're excited to appoint Triton Communications as our creative partners. Out of all the agencies that we met, Triton impressed us the most with their in-depth understanding of the business and superlative execution of creative. We look forward to building a long and fruitful association with Triton." 
 
Virendra Saini, EVP, Triton Communications, said, "To be awarded the Gingercrush.com mandate is inspiring. This is an exciting category to work on and we have created equally exciting work. We are delighted to partner with the brand and committed to take it to the next level. This latest win makes a significant new entry in our portfolio of brands."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.