Triton Communications has bagged the creative mandate of Gingercrush.com, a soon-to-be-launched e-commerce venture offering customised merchandise like T-shirts, mugs and mobile covers. The account was won following a multi-agency pitch.
The mandate for the agency is to position and develop a brand identity for the brand. The account will be handled by the agency's Mumbai office.
Rajvi Makol, founder and CEO, Gingercrush.com, said, "We're excited to appoint Triton Communications as our creative partners. Out of all the agencies that we met, Triton impressed us the most with their in-depth understanding of the business and superlative execution of creative. We look forward to building a long and fruitful association with Triton."
Virendra Saini, EVP, Triton Communications, said, "To be awarded the Gingercrush.com mandate is inspiring. This is an exciting category to work on and we have created equally exciting work. We are delighted to partner with the brand and committed to take it to the next level. This latest win makes a significant new entry in our portfolio of brands."
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