Nikita Mishra
Dec 20, 2022

Tokyo 2020 bribery scandal: Hakuhodo reportedly confesses to rigging bids as probe widens

The news comes less than a month after ADK Holdings voluntarily confessed its culpability in the widening scandal, meanwhile Dentsu denies any knowledge of collusion

Tokyo 2020 bribery scandal: Hakuhodo reportedly confesses to rigging bids as probe widens

Japan’s leading advertising agency Hakuhodo has reportedly admitted to its role in rigging bids to the host test events for the 2020 Tokyo Olympics. The news comes three weeks after the agency— along with Dentsu, ADK Holdings, Tokyu Agency and several other event management and TV production firms were raided by the Tokyo District Public Prosecutor’s Office and Japan’s Fair Trade watchdog—over the case.


According to reports by local media, a Hakuhodo employee admitted to winning bids unopposed in 2018 for the two test events they wished to secure. The company allegedly told Dentsu about the venues they were targeting and were the sole bidders for these events. Dentsu granted them the two contracts worth a total of ¥40 million (US$290,000), including one for Oi Hockey Stadium, unchallenged. 


Hakuhodo's alleged confession comes less than a month after ADK voluntarily folded to its participation in illicit bid-rigging with the hope of some leniency in the matter. 


The special investigation squad believes the bid-rigging was led by the Tokyo Games organizing committee and Dentsu. However, till date, Dentsu denies any knowledge of collusion.


In a statement issued to Campaign Asia-Pacific, Hakuhodo said: “Since this pertains to the ongoing investigation, at this point we are unable to give out any additional information and will be fully cooperating with the authorities.”


Dentsu also expressed continual support to authorities in the ongoing investigation.


To recap, Campaign Asia-Pacific recently highlighted that in 2018, Dentsu and eight other companies including Hakuhodo, ADK, Tokyu Agency, and a consortium won 26 open bids for the rights to plan 56 test events, which were designed to check operational issues prior to the actual Games. Involvement in the pre-Olympic test events, would have put agencies at a clear advantage when it came to selecting firms to work on events during the main Olympic Games.


The nine firms and the consortium eventually managed the pre-events and the actual Tokyo Games, authorities believe a total of ¥20 billion (US$148 million) was paid to them to manage the sporting affairs.


(This article first appeared on

Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.