The Transformers: How ITW unleashes brands in sports, entertainment, and media

PARTNER CONTENT

Sport may have hit a pause during the pandemic. But it found new ways to keep the show going and inspiring fans. ITW, one of Asia’s leading sports marketing companies, has chronicled that journey in its latest ad campaign whose two spots are a salute to the spirit of hope and resilience among sports fans around the world as well as a rallying cry to Dare To Unleash and Transform To Extraordinary.  

These are ideas the ITW brand has lived by and worked with over the last decade of its evolution in the sports, media, and entertainment space as a leading consulting firm. Our leap of faith into this new world was driven by both a passion for sports and for marketing. In the short span of this decade, ITW has grown from 2 people in a business centre in Bangalore to a global team of more than 300 people. ITW’s 360-degree integrated approach is driven by an important insight – it noticed that sports (or any kind of platform marketing, such as media and entertainment) often was ad-hoc and inconsistent. Different services were undertaken by different parties, making for an inconsistent final product. This would leave the clients not wholly satisfied by their experience. ITW has looked to changing the old, inconsistent approach and replacing it with something more deliberate and impactful. This differentiated approach towards clients and providing solutions in a manner that is unique to their target audience has been ITW’s key focus. Buoyed by our success in the field of sports marketing and consulting, ITW Consulting stands poised to not just make the next big splash in the same, but to also push new frontiers in digital marketing and brand experience solutions.

ITW’s strengths in cross-disciplinary teams help them create the possibility of providing highly integrated solutions to the clients. The upshot is that ITW has been involved in projects featuring the biggest names in the industry and the most marquee properties in sports including major cricket boards across the world, and brands such as Royal Stag, Oppo, Uber, Haier and the like for whom they have executed multiple award-winning campaigns and projects on the biggest of stages, including the Cricket World Cup 2019. Its World Cup campaign for Oppo called ‘Billion Beats’ which involved collecting the heartbeat of fans to make an anthem for the Indian cricket team at the tournament, has won a bevy of awards including the silver for integrated marketing at the Campaign India Digital Crest Awards recently.

 

With sports marketing’s evolution accelerated, not least by the pandemic induced disruption, and consumers relying on technology to consume sports on the go, a large arena for innovation in sports marketing and how brands associate themselves with and derive benefit from the platform of sports has opened up. And ITW has poised itself to be future-ready with divisions and business units dedicated to these new approaches. Driven by innovation and disruption, ITW is best placed to provide enterprises with solutions to reach out to consumers to drive more value into their investment in sporting, media and entertainment properties, no matter what the scale and scope.