The company has said that the idea was to co-create a single-engagement proposition for Volkswagen, in order to create a huge impact. This is the first time there has been a print roadblock by a single brand in The Times of India's edition.
The Times of India has created a print roadblock for Volkswagen across its edition today. The roadblock includes a spread of Volkswagen's various brands Jetta, Passat and Touareg (which is slated for a December launch in India) in the country. The print campaign looks at creating awareness about Volkswagen's German technology and the company's history.
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