
The company has said that the idea was to co-create a single-engagement proposition for Volkswagen, in order to create a huge impact. This is the first time there has been a print roadblock by a single brand in The Times of India's edition.
The Times of India has created a print roadblock for Volkswagen across its edition today. The roadblock includes a spread of Volkswagen's various brands Jetta, Passat and Touareg (which is slated for a December launch in India) in the country. The print campaign looks at creating awareness about Volkswagen's German technology and the company's history.
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The content division will create pan-Indian stories for audiences globally
Watch the film conceptualised by MagicCircle Communications
Watch the film conceptualised by Leo Burnett India here
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides