The Rethink Company bags uppercase

The account was won without a multi-agency pitch

Jan 05, 2023 12:45:00 PM | Article | Campaign India Team Share - Share to Facebook

The Rethink Company has bagged the integrated advertising mandate for uppercase, a sustainable travel gear brand. The account was won without a multi-agency pitch.
uppercase is part of Acefour Accessories.
Sudip Ghose, founder and MD, Acefour Accessories, said, “We are pleased to welcome The Rethink Company on board to partner us in our journey to build a beautiful world. We are introducing, for the first time in the luggage category, standout fashion that is built with sustainable material such as recycled plastic bottles. With our vision for the category and The Rethink Company’s disruptive thinking, we are confident we will make uppercase a brand the progressive young consumers love and advocate.”
Nirmalya Sen, founder and CEO, The Rethink Company, said, “As we entered our third year in May 2022, we decided to focus on three areas. Primary among them was meaningful and ambitious startups. We couldn’t be more delighted to partner uppercase, a brand with a meaningful purpose and category-redefining products. What makes the experience richer is a great blend of a leadership team with years of experience in creating market leaders in the luggage segment and the hunger of a new-age startup to build a beautiful world.”