The PRomise Foundation for Public Relations, a non-profit with a goal of doing PR for Public Relations, will organise Praxis 2012 - India’s first weekend summit for Public Relations and corporate communications professionals. The summit will be held at Le Pondy in Pondicherry on 23 and 24 November. The summit will bring together students, professionals (juniors and mid-level) and veterans of the Public Relations business under one roof to discuss various aspects that impact the profession.
The summit will be inaugurated by Prof. Dr. J. V. Vil’anilam, author of 'Public Relations in India' and former vice chancellor – Kerala University. The inaugural keynote address will be by Deirdre Breakenridge, a PR practitioner and New Jersey-based author of several books on Public Relations.
The panel discussions will include PR firm leaders and senior corporate communicators discussing creativity, measurement and talent in Public Relations besides a special session on the art of storytelling by authors Anita Nair and Ashwin Sanghi. Another summit highlight will be Rapid Fire, a series of short presentations by nine professionals from different walks of life sharing their experiences and contributions to the business of Public Relations in India.
According to the summit co-chairs, Shane Jacob and Amith Prabhu, “Corporate communications and PR professionals in India have very few annual events that they can easily access on an annual basis. We felt there was a need to create an event that brings together professionals from corporate communications departments and PR firms to learn, to share and meet each other beyond organisational affiliations. This is a sincere effort at making the profession get its due and celebrates the true-blue professional. The response has been very encouraging and we are confident this will become a much sought after event in the years to come."
Participants can register by accessing the microsite at http://promisefoundation.com/conference/