Campaign India Team
May 15, 2018

The One Show 2018: Fearless Girl wins CMO Pencil

This was the first time a CMO Pencil was awarded by the organisers

Stephen Tisdalle, State Street Global Advisors 
Photo credit: Peter Cunningham Photography
Stephen Tisdalle, State Street Global Advisors Photo credit: Peter Cunningham Photography
State Street Global Advisors and McCann New York bagged the inaugural One Show CMO Pencil for their entry 'Fearless Girl'. 
 
The entry was selected as the first CMO Pencil winner from among the 40 highest-scoring entries in the 45th annual One Show.  
 
All work under consideration for this new honour had already won a Gold Pencil or Best of Discipline.
 
Also read:
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

15 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

16 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.