Advertising
Jessica Goodfellow
Feb 24, 2021

The Lion's Share wants advertisers to pay animals a commission

SPIKES ASIA X CAMPAIGN: Animals are used in 20% of the world's ads but are at risk, according to sustainability initiative, which wants brands to take responsibility to protect their future

Christopher Nelius, co-founder, The Lion's Share

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

7 Moves and Wins: Week of 07 July

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

No internet, no problem: AI dials up Bharat

9 No internet, no problem: AI dials up Bharat

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Spikes Asia 2021: 93 shortlists from India
Awards
Feb 23, 2021
Campaign India Team

Spikes Asia 2021: 93 shortlists from India

Spikes Asia 2021: Innovation shortlist announced
Awards
Feb 10, 2021
Campaign India Team

Spikes Asia 2021: Innovation shortlist announced

Spikes Asia X Campaign 2021
Advertising
Sep 15, 2023

Spikes Asia X Campaign 2021

Spikes Asia 2021: Piyush Pandey and Rajdeepak Das among jury presidents
Advertising
Nov 09, 2020
Campaign India Team

Spikes Asia 2021: Piyush Pandey and Rajdeepak Das ...

Just Published

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
10 minutes ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
Advertising
47 minutes ago
Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Influencers versus employees: Who builds brand equity better?
Opinion
3 hours ago
Avinash K

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

41% of adland fears AI will stifle creativity
Advertising
4 hours ago
Campaign India Team

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.