Jessica Goodfellow
Feb 24, 2021

The Lion's Share wants advertisers to pay animals a commission

SPIKES ASIA X CAMPAIGN: Animals are used in 20% of the world's ads but are at risk, according to sustainability initiative, which wants brands to take responsibility to protect their future

Christopher Nelius, co-founder, The Lion's Share

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

Apple to integrate ChatGPT into the next iPhone ...

Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.

5 hours ago

The Tesla trial: Can brands thrive without a ...

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

6 hours ago

FCB India appoints Mayuresh Dubhashi as chief ...

Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.

8 hours ago

BMC threatens license revocation for Ego Media ...

The Brihanmumbai Municipal Corporation has issued a notice to the advertising firm, threatening license cancellation over the alleged illegal hoarding that killed 14 and injured over 70.