FCB India gets the only Indian shortlist in the category
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As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.
Will The Advertising Club Bangalore’s initiative finally give independent agencies in the region a seat at the table?
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Fevikwik and Ogilvy turn everyday items into absurd AI mashups, reimagining glue as a catalyst for wit, imagination, and digital play.
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Digital dominates the consumer journey, as 64% prefer shopping fully online and 83% research online first.
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