FCB India gets the only Indian shortlist in the category
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The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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Brands today are struggling to be heard in the din of headlines, viral trends and user-generated content. These two pillars could help cut through the noise.
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room, but can connection be brewed outside home?
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.
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