The Indian Garage (TIGC) has announced the appointment of cricketer Suryakumar Yadav as brand ambassador.
The homegrown fast-fashion D2C men's wear brand aims to leverage Yadav’s popularity to increase its brand visibility, drive engagement and establish itself as a preferred fashion choice among Indian youth.
The brand will be rolling out a digital campaign featuring Yadav to highlight this association. The cricketer will be seen endorsing an all-new range of casual apparel lines from TIGC.
Anant Tanted, founder and CEO, The Indian Garage, said, "This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity. We are looking forward to a significant association with him."