Campaign UK Team
Sep 27, 2012

The Greatest: D&AD's all-time award-winners

As part of its 50th-anniversary celebrations, D&AD has revealed who has received the most Pencils in its history.

The D&AD Awards 2012
The D&AD Awards 2012


Commercials by Tony Brignull and Neil Godfrey

A Birdseye ad from 1974: Art director Neil Godfrey and copywriter Tony Brignull



A press ad for the Army from 1975: Art director Neil Godfrey and copywriter Tony Brignull



Press ad for Parker pens: Art director Neil Godfrey and copywriter Tony Brignull



A press ad for Albany Life from 1981: Art director Neil Godfrey and copywriter Tony Brignull

Commercials by Collett Dickenson Pearce & Partners





Apple designs


Apple's Imac from 1999



Apple computer from 2000


Apple's first Ipod launched in 2001


Apple ipad released in 2011

One of the best speeches in history began: "I am the greatest." The desire to be the best, or be surrounded by it, is within us all. To be defined as the greatest in the creative sphere in the past 50 years is a massive achievement.

At 50, D&AD is honouring the creative visionaries of the past five decades - the ad agency, production company, art director, copywriter, directors, brand, design studio and designer that have received the most D&AD Pencils in the organisation's history.

The awards amount to a tribute to the impact that was made by Collett Dickenson Pearce & Partners on UK advertising. Not only is the agency named as the most-awarded of all time, but two of its alumni, the great art director Neil Godfrey and the equally revered copywriter Tony Brignull, are also acknowledged.

The recognition moves to more contemporary times with Frank Budgen and Tony Kaye's joint greatest director award and Apple's selection as the greatest brand.


Campaign India

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