PepsiCo India's Kurkure has handed its digital duties to The Glitch following a multi-agency pitch. The agency's Delhi team will handle the account.
Sandhya Ramakrishnan, director client strategy and engagement, The Glitch Delhi, said, "We’re proud to be associated with a homegrown brand that has such universal appeal. Kurkure understands that digital isn’t niche anymore. It is our ambition to deliver scale worthy of this brand."