Niranjan Natarajan
Nov 11, 2025

The AI train has left the station. Are Indian agencies on it?

(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)

On the creative side, AI has moved from novelty to normal. Most agencies now have someone fluent in Midjourney, Gemini, Veo3 or ChatGPT. In a world of tool parity, the differentiator goes back to advertising basics: the idea, the script, the eye.

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