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In the past 15 months we’ve seen unprecedented change in the way brands engage with consumers digitally. As new channels and user behaviours continue to emerge, agencies will need to break free from antiquated models and strategies to remain relevant
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The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.