The Advertising Club has decided to refund the entry fee it received from entrants for this year's Abbys.
Now, the call to have them cancelled has been taken.
The Abbys received more than 2500 entries. Given the current business environment and outlook, The Advertising Club and AAAI have decided that the money towards the submission of the entries be refunded and the awards be paused for the year.
A sum of Rs.1,40,00,000 received through submission of entries has been refunded.
Organisers are contemplating submission of two years of work in the coming year so that entrants will not lose out on an opportunity to enter the good work done this year.
Partho Dasgupta, president, The Advertising Club, said, “We stand with the A&M community during these difficult times. It has been an unprecedented year requiring unprecedented decisions. In such circumstances, it is most important to optimize costs and focus on delivering business efficiencies. Given the pressure on cost and our focus on driving the industry’s growth agenda, it was imperative to pivot towards facilitating reduction in expenditure. We are sure that the tide will soon turn and we will see a definite recovery that will allow us to come back better and stronger.”
The Abbys have been held during Goafest since 2008.