The Abby Awards and The One Show announce partnership
Partnership aims to bring global standards of judging, jury selection and transparency to the awards
Jan 31, 2022 01:50:00 AM | Article | Campaign India Team
The organisers of the Abby Awards - which reward creativity, media and communication, annually during Goafest, have announced a partnership with The One Show.
Through the partnership, the Abby Awards aim to bring global standards of judging, jury selection and transparency to the awards. The One Show has been running for more than 40 years. The Abby's have been running for more than 50 years (13 of which have been a part of Goafest), having celebrated the milestone in 2018. The last edition of the Abby Awards was held in 2019 with Covid-19 disrupting them in 2020 and 2021.
Along with the Indian jury, the partnership will also see a list of international jurors this year.
Kevin Swanepoel, CEO, The One Club for Creativity, said, “As the world’s premier non-profit advertising and design awards program, The One Show is delighted to be associated with the Abby Awards of the Ad Club. The One Show is committed to raising the bar on creative judging standards all over the world. With India already as a rising new global creative powerhouse, the Abby Awards will further add shine to a very respected domestic creative program."
Partha Sinha, president, The Ad Club, said, “Abby’s has been India’s mainstay for 56 years when it comes to recognising creativity and innovation across the communication industry. We wanted to add more heft and give Abby’s a place on the global stage it so well deserves. The association with ‘The One Show’ will enhance our judging standards to match global best practices, help in selection of juries and raise levels of transparency in the entire awarding process."
Since 2004, The Abby Awards have been covering the South Asia region and have seen participation from Sri Lanka, Nepal, Bangladesh and Pakistan, along with India.