Tata Indicom positions Walky as 'Ghar ka phone'

Tata Indicom has recently rolled out its latest communication, for its 'Walky' range of phones. Created by Contract Advertising, the campaign positions the Walky as a ghar ka phone (a phone of the house). Says Ravi Deshpande, chief creative officer, Contract Advertising, "The brief was to position Tata Walky as an essential ingredient of an Indian home and make it the equivalent of the 'landline'. Watch the commercial here: