Conde Nast India has appointed Taproot India to handle the corporate campaign for the group. The corporate campaign is expected to roll out in the coming weeks, along with a brand campaign for the magazine ‘GQ’ from their stable.
Commenting on the wins, Santosh Padhi, chief creative officer and co-founder, Taproot India, said, “We have recently presented the concept for the corporate campaign for Vogue GQ and Traveller magazines primarily under Conde Nast India banner. We are excited to work for a luxury brand and we are working to take the campaign beyond traditional methods of communication for luxury brands.”
The appointment was decided on the basis of credentials presented by Taproot India and did not involve a pitch.