Campaign India Team
Jan 28, 2011

Taproot to handle corporate campaign for Conde Nast India

The agency will also be handling a campaign for GQ magazine in the coming weeks.

Taproot to handle corporate campaign for Conde Nast India

Conde Nast India has appointed Taproot India to handle the corporate campaign for the group. The corporate campaign is expected to roll out in the coming weeks, along with a brand campaign for the magazine ‘GQ’ from their stable.

Commenting on the wins, Santosh Padhi, chief creative officer and co-founder, Taproot India, said, “We have recently presented the concept for the corporate campaign for Vogue GQ and Traveller magazines primarily under Conde Nast India banner. We are excited to work for a luxury brand and we are working to take the campaign beyond traditional methods of communication for luxury brands.”

The appointment was decided on the basis of credentials presented by Taproot India and did not involve a pitch.

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Blog: SonyLiv's Undekhi roasted for promotional ...

The author looks at back promotions that have gone wrong

2 days ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

2 days ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here