TAM will be a hosting a seminar tomorrow to discuss the digital penetration in the country. The seminar titled 'Blink' will be held at ITC Grand Central Parel, Mumbai at 7 pm. TAM will present the learnings from the digital homes within the Peoplemeter panel. It will also share future possibilities in TV measurement in India.
The seminar will be concluded with a panel discussion with industry experts from digital distribution, marketing and broadcasting on the topic "Digital Era on TV – An Opportunity for Advertisers to Address Communication better".
TAM is also planning to release the digital TV viewing data very soon. Since last year, TAM has been using digital peoplemeters.
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