Campaign India Team
Jul 12, 2013

TAM data goes monthly for seven broadcasters

Viewership numbers for all other channels will be reported as earlier

TAM data goes monthly for seven broadcasters

TAM has decided to report monthly data for broadcasters BAG Networks, Eenadu, MSM, NDTV, Network18, Star TV, Times Television, Viacom 18 and ZEE. This is subsequent to written requests received from them, TAM said in a statement.

It said, “TAM, purely as an act of professionalism, is fulfilling and respecting its contractual duties and obligations that it is bound by, with the individual broadcaster clients. This decision is basis individual client letter requests only from some specific TV channels that have been received by TAM.”

TAM said viewership data for other channels, which did not make written requests, would continue to be reported as earlier.

Also read: Monthly ratings system regressive, say marketers and media planners

 

Source:
Campaign India
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