Dentsu Webchutney has been handed the digital and social marketing mandate for food ordering and delivery start-up Swiggy. The account was won following a multi-agency pitch and will be handled by the agency's Bengaluru office.
Srivats TS, vice president - marketing, Swiggy, said, “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order and ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”
Gautam Reghunath, senior vice president and branch head, Denstu Webchutney Bengaluru, said, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together - full steam. 2017 looks exciting already.”