Rediffusion has announced the appointment of Swapan Seth as executive director effective 7 December 2021. Seth will be based in Gurugram and will oversee and mentor creative at the agency. His mandate includes client outreach and business growth.
Seth moves after a self-employed stint as the founder of This Content. Prior to this he co-founded Equus Advertising, a WPP company.
Sandeep Goyal, managing director, Rediffusion, said, “We are delighted to welcome Swapan on board Rediffusion. He is a rare talent, and a highly respected creative leader. I have personally known him for nearly 35 years now since our early days together at HTA Delhi. His inspired thinking, his insatiable quest for knowledge, his undying curiosity and his always-young mind will help catalyse and grow our creative offering at Rediffusion”.
Seth said, "Rediffusion is an agency with a great legacy and a rich reputation. It has been fiercely independent and impactful. The resurgence of Rediffusion is a meaningful moment in Indian advertising. Besides, Rediffusion has embraced cutting edge technologies and created business verticals hitherto unheard of in the business. To be a foot-soldier in this amazing army is utterly seductive. Besides, Rediffusion has some formidable people and brands all of which will make the journey extremely enjoyable and educative."