Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Nov 24, 2008
Sulekha.com revives the ancient art of Patta Chitra Katha
Sulekha.com has launched a new integrated campaign 'Aaj ka Arjun' which uses the art of Patta Chitra Katha (a traditional folk art of storytelling featuring illustrations of characters from Indian mythology, hand printed on sun dried leaves). The campaign has been designed by JWT.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
12 minutes ago
Havas CEO says it is ‘not in discussions with WPP’
Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
39 minutes ago
Constipation goes public as Dulcoflex tackles the ...
Its latest campaign tests whether calibrated humour and creator-led candour can shift India’s long-standing silence around everyday digestive discomfort.
Advertising
1 hour ago
Dentsu's international review 'moving as planned', ...
The year-end dividend is “undetermined” as the company braces for a heavy fourth quarter, when it will book the bulk of its ¥28 billion restructuring costs.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
Agentic AI and the morality gap: Can logic learn ...
The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act responsibly.
