Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Nov 24, 2008
Sulekha.com revives the ancient art of Patta Chitra Katha
Sulekha.com has launched a new integrated campaign 'Aaj ka Arjun' which uses the art of Patta Chitra Katha (a traditional folk art of storytelling featuring illustrations of characters from Indian mythology, hand printed on sun dried leaves). The campaign has been designed by JWT.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
Advertising
4 hours ago
FCB tops The One Club's 2025 Global Creative Rankings
In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.
Advertising
4 hours ago
WPP Media retains Reckitt India media mandate, adds ...
Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio
PR
4 hours ago
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
5 hours ago
AI rewired marketing. Leadership is next.
If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.
