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Nov 24, 2008
Sulekha.com revives the ancient art of Patta Chitra Katha
Sulekha.com has launched a new integrated campaign 'Aaj ka Arjun' which uses the art of Patta Chitra Katha (a traditional folk art of storytelling featuring illustrations of characters from Indian mythology, hand printed on sun dried leaves). The campaign has been designed by JWT.
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