Starcom MediaVest Group has appointed Sean Finnegan as president and chief digital officer for the global media network. Finnegan (pictured) comes from Vibrant where he was chief marketing officer.
Finnegan has also worked for OMG Digital as chief executive officer. He began his career as a print planner at BBDO New York, and then shifted to Tribal DDB.
"You might say I'm obsessed with mastering the digital realities that continue to shape the future of our industry and consumer contact. When the chief digital officer role was vacated by Curt Hecht, I was determined to fill the vacancy with an industry leader who could build on powerful momentum and propel our network into the future. Sean was a clear front runner from the onset of my search, and I'm thrilled to make him part of SMG's global leadership team," Laura Desmond, CEO, SMG.
"There are two things that drew me to this new position. One, I join an agency that continues to prove and strengthen their commitment in the digital space through top talent management and new media company investments, to enable the future as its core foundation. I have watched SMG with much admiration embrace new platforms and aggressively incubate new capabilities over the past decade. Two, this is a brilliant opportunity for me to return to my native Chicago while serving a global role," said Finnegan.