Standard Chartered Bank has appointed Lakshmi Goyal as regional head, brand and marketing, South Asia.
Lakshmi will oversee all brand and marketing initiatives and will be responsible for developing an integrated brand strategy across the South Asia region, informed an official statement. She will also be working towards optimising brand recognition across digital and mobile channels.
Lakshmi will report to Sanjeeb Chaudhuri, group head of brand and chief marketing officer at Standard Chartered Bank.
Prior to joining Standard Chartered Bank, Lakshmi was head of marketing at HSBC India.