Sprite pushes ‘fridge pack’ in new 360-degree campaign

Taking its ‘Seedhi baat no bakwaas’ brand proposition forward, Coca Cola India has unveiled an integrated campaign to push the new 1.25 litre pack of its clear lime drink, Sprite.Based on the creative concept, ‘Fridge mein jayega bade kaam ayega’, the O&M Delhi-created communication promotes the new packaging as an ideal ‘fridge pack’ as it can fit into any average size refrigerator and thus, is an ideal one occasion consumption drink for 4-5 people. Watch TVC here.